Clare established Dancetutus after making dance costumes voluntarily for years. She became passionate about making ballet costumes once her daughter started ballet at the age of four. Clare made all of the costumes for the dance shows for Dancing Academy in Chippenham, and when her daughter was awarded a place at full-time vocational school to study dance at the age of 11, Clare started the Dancetutus business to lessen the time she'd have to miss her daughter while she was away boarding, living the dream!